Experiences built around you, For you

The premium luxury hotel group has positioned itself as a choice perfect for business, leisure and group travellers. Bringing together the diverse brands in the Emaar portfolio, U By Emaar unlocks a world of opportunities to create memories and enjoy unique experiences while earning valuable Upoints. A loyalty programme designed around individuals, Upoints can be used to redeem against hotel stays, spa treatments, restaurant experiences and entertainment attractions. The four tiered programme allows members to progressively gain access to a world of privileges, presenting elevated experiences as they move up through each tier, and transforming every moment into a rewarding experience. Experience Dubai’s most rewarding loyalty programme.

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Tier Benefits

Earn and redeem your way into higher tiers to unlock greater benefits

As soon as you join

Dine
5% Savings on food & beverage
Relax
5% Savings at spa
Stay
Status/Tier Points Earning

From 10 Nights or 10000 Tier Points

Dine
10% Savings on food & beverage
Relax
10% Savings at spa
Stay
Status/Tier Points Earning
5% Exclusive Discounts (Bookable via Brand Website & U By Emaar Mobile App only)
Late checkout (Till 4 PM subject to availability)

From 30 Nights or 30000 Tier Points

Dine
15% Savings on food & beverage
Relax
15% Savings at spa
Stay
Status/Tier Points Earning
10% Exclusive Discounts (Bookable via Brand Website & U By Emaar Mobile App only)
Late checkout (Till 4 PM subject to availability)
Room Upgrades (Maximum 7 nights per year)

From 40 Nights or 40,000 Tier Points

Dine
20% Savings on food & beverage
Relax
20% Savings at spa
Stay
Status/Tier Points Earning
10% Exclusive Discounts (Bookable via Brand Website & U By Emaar Mobile App only)
Late checkout (Till 4 PM subject to availability)
Suite Upgrades (Maximum 7 nights per year)
Club lounge access
Airport Transfers
Play
Access to The Lounge at Fashion Avenue, The Dubai Mall
The Dubai Mall delivery service
10% Savings on golf membership (for full payments only)
20% Savings on polo club membership
20% Savings on berthing fees

The stated benefit is exclusively available to U By Emaar Platinum loyalty members and is not applicable to individuals holding U By Emaar – Emirates NBD credit cards.

Dine
Savings on food & beverage
Relax
Savings at spa
Stay
Status/Tier Points Earning
Exclusive Discounts (Bookable via Brand Website & U By Emaar Mobile App only)
Late checkout (Till 4 PM subject to availability)
Upgrades (Maximum 7 nights per year)
Club lounge access
Airport Transfers
Play
Access to The Lounge at Fashion Avenue, The Dubai Mall
The Dubai Mall delivery service
Savings on golf membership (for full payments only)
Savings on polo club membership
Savings on berthing fees

Black

As soon as you join

5%
5%
 
 
 
 
 
 
 
 
 
 

Silver

From 10 Nights or 10000 Tier Points

10%
10%
5%
 
 
 
 
 
 
 
 

Gold

From 30 Nights or 30000 Tier Points

15%
15%
10%
Room Upgrades
 
 
 
 
 
 
 

Platinum

From 40 Nights or 40,000 Tier Points

20%
20%
10%
Suite Upgrades
10%
20%
20%

The stated benefit is exclusively available to U By Emaar Platinum loyalty members and is not applicable to individuals holding U By Emaar – Emirates NBD credit cards.