A loyalty programme tailored to your lifestyle

Discover a world where every moment is thoughtfully designed for you with U By Emaar, the loyalty program of Emaar. From stays at award-winning destinations to culinary delights at world-class restaurants and unforgettable experiences at Dubai’s top attractions, every experience is crafted to reward you. It’s your way, every day 

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Tier Benefits

Earn and redeem your way into higher tiers to unlock greater benefits

As soon as you join

Stay

Earn Upoints Towards Free Nights
Access to Exclusive Members Only Stay Offers

Dine

5% Savings on Dining
Earn points Towards Free Dining
Access to Exclusive Members Only Dining Offers

Play

5% Savings On Sky-high Adventures
5% Savings On Family & Edutainment
5% Savings On Music & Cinema
5% Savings On Adventure & Sports
Dubai Opera – Exclusive Mystery Rates*
Earn Upoints Towards Free Leisure, Entertainment & Attractions

Relax

5% Savings on Spa Treatments
Earn points Towards Free Spa Treatments
Access to Exclusive Members Only Wellness Offers

Shop

Earn Upoints on Shopping
Access to Exclusive Members Only Shopping Offers

Fit

5% Savings on Gym Membership at Burj Club
5% Savings on Personal Training Sessions at Veo
Earn Upoints towards free Yearly and Half Yearly Memberships at Veo
Reciprocal access at Veo
Free Trial Session at Veo
1 Complimentary Guest Pass at Veo

More

Access to partners services and benefits
Dedicated Customer Care

From 10 Nights or 10,000 Tier Points

Stay

5% Savings on Hotel Stay
Earn Upoints Towards Free Nights
Access to Exclusive Members Only Stay Offers
Late checkout

Dine

10% Savings on Dining
Earn Upoints Towards Free Dining
Access to Exclusive Members Only Dining Offers

Play

10% Savings On Sky-high Adventures
10% Savings On Family & Edutainment
10% Savings On Music & Cinema
10% Savings On Adventure & Sports
Dubai Opera – Exclusive Mystery Rates*
Earn Upoints Towards Free Leisure, Entertainment & Attractions

Relax

10% Savings on Spa Treatments
Earn Upoints Towards Free Spa Treatments
Access to Exclusive Members Only Wellness Offers

Shop

Earn Upoints on Shopping
Access to Exclusive Members Only Shopping Offers

Fit

10% Savings on Gym Membership at Burj Club
10% Savings on Personal Training Sessions at Veo
Earn Upoints towards free Yearly and Half Yearly Memberships at Veo
Reciprocal access at Veo
Free Trial Session at Veo
1 Complimentary Guest Pass at Veo

More

Access to partners services and benefits
Dedicated Customer Care

From 30 Nights or 30,000 Tier Points

Stay

10% Savings on Hotel Stay
Earn Upoints Towards Free Nights
Access to Exclusive Members Only Stay Offers
Late checkout
Room Upgrades (Max 7 nights per year)

Dine

15% Savings on Dining
Earn Upoints Towards Free Dining
Access to Exclusive Members Only Dining Offers
Priority Restaurant Reservation

Play

15% Savings On Sky-high Adventures
15% Savings On Family & Edutainment
15% Savings On Music & Cinema
15% Savings On Adventure & Sports
Dubai Opera – Exclusive Mystery Rates*
Earn Upoints Towards Free Leisure, Entertainment & Attractions

Relax

15% Savings on Spa Treatments
Earn Upoints Towards Free Spa Treatments
Access to Exclusive Members Only Wellness Offers

Shop

Earn Upoints on Shopping
Access to Exclusive Members Only Shopping Offers

Fit

15% Savings on Gym Membership at Burj Club
15% Savings on Personal Training Sessions at Veo
15% Savings on Veo Membership
Earn Upoints towards free Yearly and Half Yearly Memberships at Veo
Reciprocal access at Veo
Free Trial Session at Veo
2 Complimentary Guest Pass at Veo

More

Access to partners services and benefits
Dedicated Customer Care

From 40 Nights or 40,000 Tier Points

Stay

10% Savings on Hotel Stay
Earn Upoints Towards Free Nights
Access to Exclusive Members Only Stay Offers
Late checkout
Room Upgrades (Max 7 nights per year)
Suite Upgrades (Max 7 nights per year)

Dine

20% Savings on Dining
Earn Upoints Towards Free Dining
Access to Exclusive Members Only Dining Offers
Priority Restaurant Reservation
Preferred Table Choice
Kids Eat Free Under 6, Half-Price for Ages 6-12
Complimentary Birthday Cake
Invite to Dining Event Launches

Play

20% Savings On Sky-high Adventures
20% Savings On Family & Edutainment
20% Savings On Music & Cinema
20% Savings On Adventure & Sports
Dubai Opera – Exclusive Mystery Rates*
Earn Upoints Towards Free Leisure, Entertainment & Attractions
Discounted Members Rate at The Golf Club ⓘ
Invitation to Exclusive Golf Clinic and Golf Special Events

Relax

20% Savings on Spa Treatments
Earn points Towards Free Spa Treatments
Access to Exclusive Members Only Wellness Offers
Complimentary Pool Access at Dubai Polo & Equestrian Club ⓘ

Shop

Earn Upoints on Shopping
Access to Exclusive Members Only Shopping Offers

Fit

15% Savings on Gym Membership at Burj Club
15% Savings on Personal Training Sessions at Veo
20% Savings on Veo Membership
Earn Upoints towards free Yearly and Half Yearly Memberships at Veo
Reciprocal access at Veo
Free Trial Session at Veo
2 Complimentary Guest Pass at Veo

More

Access to partners services and benefits
Dedicated Customer Care
Access to Exclusive U By Emaar Members Only Events

Black

As soon as you join

Silver

From 10 Nights or 10,000 Tier Points

Gold

From 30 Nights or 30,000 Tier Points

Platinum

From 40 Nights or 40,000 Tier Points

Stay
Savings on Hotel Stay
5% 10% 10%
Earn Upoints Towards Free Nights
Access to Exclusive Members Only Stay Offers
Late Checkout
Room Upgrades (Max 7 nights per year)
Suite Upgrades (Max 7 nights per year)
Dine
Savings on Dining
5% 10% 15% 20%
Earn Upoints Towards Free Dining
Access to Exclusive Members Only Dining Offers
Priority Restaurant Reservation ⓘ
Preferred Table Choice ⓘ
Kids Eat Free Under 6, Half-Price for Ages 6-12
Complimentary Birthday Cake ⓘ
Invite to Dining Event Launches
Play
Savings On Sky-high Adventures ⓘ
5% 10% 15% 20%
Savings On Family & Edutainment ⓘ
5% 10% 15% 20%
Savings On Music & Cinema ⓘ
5% 10% 15% 20%
Savings On Adventure & Sports ⓘ
5% 10% 15% 20%
Dubai Opera – Exclusive Mystery Rates ⓘ
Earn Upoints Towards Free Leisure, Entertainment & Attractions
Discounted Members Rate at The Golf Club ⓘ
Invitation to Exclusive Golf Clinic and Golf Special Events ⓘ
Relax
Savings on Spa Treatments
5% 10% 15% 20%
Earn Upoints Towards Free Spa Treatments
Access to Exclusive Members Only Wellness Offers
Complimentary Pool Access at Dubai Polo & Equestrian Club ⓘ
Shop
Earn Upoints on Shopping
Access to Exclusive Members Only Shopping Offers
Fit
Savings on Gym Membership at Burj Club
5% 10% 15% 15%
Savings on Personal Training Sessions at Veo
5% 10% 15% 15%
Savings on Veo Membership
15% 20%
Earn Upoints towards free Yearly and Half Yearly Memberships at Veo
Reciprocal access at Veo ⓘ
Free Trial Session at Veo ⓘ
Complimentary Guest Pass at Veo ⓘ
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More
Access to partners services and benefits
Dedicated Customer Care
Access to Exclusive U By Emaar Members Only Events

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The more you spend, the higher you progress unlocking greater discounts and privileges